Interesting for two reasons, this week I wanted to spotlight the slowing (and for some declining) user statistics for the major social media platforms in the United States.
In the macro, Facebook, Twitter, & Snapchat are all experiencing growth ceilings. Obviously in the case of Facebook & Twitter, this could be (at least in part) blamed on the excessive bad press of recent weeks. But in reality, growth has been slowing for several years prior.
In the micro, Instagram is the only social network that is currently thriving, in large part to the addition of Instagram Stories. If you are not a Snapchat user, you may not know that Instagram Stories is a blatant rip-off of Snapchat, only Instagram Stories is much more intuitive and user-friendly. It seems Instagram’s shameless knock-off may be paying dividends.