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A Special Holiday Edition

As retailers look ahead to the all important Q4 shopping season, we will do the same. There are seve
The Marketing Brief
A Special Holiday Edition
By Rob Bettis • Issue #14 • View online
As retailers look ahead to the all important Q4 shopping season, we will do the same. There are several interesting trends we will be watching this year, as retail giants make their strategic moves to earn consumer shopping.

US Christmas retail sales to surpass $1 trillion this year: eMarketer
A Very Amazon Christmas
Amazon is wasting no time in backfilling the void left by Toys R Us. After a very rocky business relationship, now that the toy giant is gone, Amazon is taking their place as toy catalog distributor of record.
Amazon begins mailing printed holiday toy catalog 
Benedict Evans
Amazon has no dogma. It’s systematically exploring every corner of the last 100 years of retail models, and trying new things as well. There is no sense of ‘good idea but we‘re an online retailer so we wouldn’t do that’.
12:13 PM - 7 Nov 2018
Amazon announces FREE shipping for all this holiday season
Confident shoppers could hurt Amazon this holiday season: expert
"Don't Hang Up!"
For many of the reasons email spam exploded in the early 2000’s, call spam is (very annoyingly) gaining traction.
Why robocalls have taken over your phone
The Continued Ad-Tech Reformation
Google is the worlds largest online advertising network. They also operate the browser with the largest marketshare. And they are now policing the industry they created, by blocking ‘abusive’ ads at their own discretion. The irony of this should not be lost.
That said, this is yet another prominent step towards a faster, safer internet - as well as another potential prominent hurdle for digital marketers.
Chrome will soon ad-block an entire website if it shows abusive ads - The Verge
Giving Thanks 🙏🏼
Since we are talking about a season of giving, I will ask a favor of you. If you know someone who would benefit from this digest, would you share it with them? It would mean the world to me!
Holla-Back Boy
If there is a story I am missing, I’d love for you to holla at me! -
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Rob Bettis

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